HAND MIRROR

Meet the founder

Having transformed herself from a makeup consumer to the CEO of a global beauty brand, Zoe Boikou is a true entrepreneur. Born in Greece, Zoe moved to Germany with her family at age 10, where she later discovered a lack of high-quality, reasonably priced makeup brushes on the market. Taking matters into her own hands, she began selling makeup brushes on eBay in 2008.


A decade later, ZOEVA’s collection has grown from 10 brushes to nearly 300 makeup products and tools, and Zoe remains as committed as ever to creating quality products at a reasonable price and helping women around the world celebrate their individual beauty.