Cookie Policy


1.1 We would like to use this Cookie Policy to inform you about the use of various cookies and other tracking tools (pixels and social plugins) in our ZOEVA online shop.

1.2 The use of certain cookies is necessary for the operation of the ZOEVA online shop. Other cookies help us to optimize your shopping experience with us. Without using these cookies we are unable to provide the services offered through the online shop in the usual manner and in the usual scope. The protection of your personal data is important to ZOEVA, so we always pay attention to the security of your data when using cookies.

1.3 In order to guarantee the greatest possible transparency, we will adequately describe the use of various cookies and other tracking tools by ZOEVA below.


Cookies are text files and information elements stored on the terminal device (e.g. your computer or your smartphone) used when you visit out ZOEVA online shop. Further information can be found at:


We use cookies to ensure and enhance the functionality of our ZOEVA online shop. We use cookies in order to analyze the user behavior of our visitors and to understand how we can improve their shopping experience with us.


The ZOEVA online shop uses various types of cookies:

These include temporary session cookies, which are deleted after your browser is closed, as well as persistent cookies. Persistent cookies enable us to recognize you and take your preferences into account when you visit our ZOEVA online shop the next time. Persistent cookies remain on your device until you delete them.

An overview of the types of cookies we use as well as their function is presented for you below:

Category: Strictly necessary cookies
Function: The use of these cookies is absolutely necessary in order to ensure that the ZOEVA online shop functions correctly. The cookie-based functions include the following functions, among others: login function, shopping cart function, and the sending of personalized emails (newsletter)

Category: Performance cookies
Function: These cookies help us to understand how visitors use our website, in particular what areas they visit and how much time they spend on the site. These are also used to register error messages and thereby improve our ZOEVA online shop.

Category: Functionality cookies
Function: These cookies support your use of our ZOEVA online shop, e.g. by remembering decisions you have made (e.g. your username, your language, or your region).

We use the following cookies:









Improved search function in the shop

Functionality cookie


Automated product recommendations

Directed Edge app

Automated recommendation of bestselling products and selected products on the basis of previous purchases

Functionality cookie


Back in Stock notifier


Notification that a product is back in stock in the shop

Functionality cookie




Ensuring the functioning of the online shop.

Necessary cookies,
Performance cookies


IP Redirect



Functionality cookie


ZOEVA also uses what are known as pixels within the framework of the online shop. A graphic that is loaded when a website is accessed and serves to track specific user activities is generally referred to as a pixel. The respective activity on the website that is detected by the pixel is stored in what is known as a log file. This is carried out technically by means of a pixel code that is integrated into the HTML code of the website. This code contains a link to the pixel server. When the user now accesses the website, the browser follows the link and accesses the pixel graphic. This access is registered and logged by the server in the log files.

ZOEVA makes use of the following pixels:








Facebook Website Custom Audience Pixel

Facebook Inc.

Display of interest-based advertisements ("Facebook Ads") within the framework of visiting the social network Facebook or other websites also using the procedure. Display of advertisements that are of interest to you in order to structure the ZOEVA website in a more interesting way for you.


Forwarding URL, browser information, Facebook user ID, website activities


Google Tag Manager


For the use of the analytics services of Google Analytics. The interactions of users with our website are measured with the aid of identifiers such as cookies and app instance IDs. IP addresses are used to ensure the security of the system and to give information about the origin of our users.


26 months

Data about the device, browser, IP address, website activities, ad IDs



Social plugins enable you to interact with various social networks through our ZOEVA online shop. These include Facebook, Instagram, Twitter, LinkedIn, and YouTube. Various functions are provided with these plugins. These are determined by the providers of the social networks. Please note that we are not the providers of the social networks and do not have any influence on the collection or processing of data by the respective service providers.

In order to ensure the protection of your data, social plugins are not yet activated when you visit our online shop. You must first click on a plugin and approve its use to activate the plugin and connect to the social network.

Once activated, a direct connection is established with the servers of the respective social network that are located in the United States. In doing so, the content of the button is transferred from the social networks directly to your browser and integrated into the website by it.

The respective social network can already collect data as soon as a plugin has been activated. Even if you are not logged in to your account with the corresponding social network, user data may potentially already be collected and stored by the provider of the social network through this. The provider of the social network can be informed that you have visited our website with your IP address, for example. If you are logged into your account as a member of the social network, the data collected during your visit to our website can be linked with your stored member data. If you would like to prevent this, you must log out of the respective social network before activating the buttons from the respective social network.

The plugin provider stores these data as user profiles and uses them for the purposes of advertising, market research, and/or the needs-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) for the purpose of carrying out needs-oriented advertising and in order to inform other users of the social network about your activities on our website. This data processing is carried out on the basis of your consent to the processing of the required data (Article 6(1) Sentence 1(a) of the GDPR). Your can withdraw your consent with effect for the future and/or object to the future use of your data at any time. The lawfulness if the processing carried out on the basis of the consent before the cancellation will not be affected by this. You must contact the respective plugin provider specified below in order to exercise your rights.

Further information about the purpose and scope of the collection of data and their processing by the plugin provider can be found in the privacy policies of these providers provided below. There you will also find information about your rights in this regard and setting options for the protection of your privacy.



Link to the privacy policy of the plugin provider

Reference to the EU-U.S. Privacy Shield

Facebook Inc.

1601 S California Ave, Palo Alto, California 94304, US

Facebook has committed itself to the EN-U.S. Privacy Shield:

Instagram LLC.

1601 Willow Rd, Menlo Park CA 94025, US

As the parent company of Instagram, Facebook has committed itself to the EN-U.S. Privacy Shield:

Twitter Inc.

1355 Market St, San Francisco, California 94103, US

Twitter has committed itself to the EN-U.S. Privacy Shield:

LinkedIn Corporation

2029 Stierlin Court, Mountain View, California 94043, US

LinkedIn has committed itself to the EN-U.S. Privacy Shield:

YouTube, LLC

901 Cherry Ave, San Bruno, California 94066, US

As the parent company of YouTube, Google has committed itself to the EN-U.S. Privacy Shield:


The ZOEVA website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "Cookies", text files that are stored on your computer and facilitate an analysis of your use of our website. The information generated by the cookie about your use of the ZOEVA website is usually sent to and stored at a Google server in the USA. If IP anonymization is activated on this website, your IP address will be shortened in advance within the member states of the European Union or other contractual states of the Treaty on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. Google will use this information on behalf of ZOEVA in order to evaluate your use of the ZOEVA website, to compile reports on the activities on the ZOEVA website, and to perform other services for ZOEVA connected to the use of the ZOEVA website and the use of the Internet. The IP address transmitted by your browser as part of the Google Analytics process will not be merged with other data held by Google.

You can prevent the installation of cookies by adjusting the settings of your browser; however, if you do so, you may be unable to use all features of the ZOEVA website. Furthermore, to prevent Google from collecting and processing the data generated by the cookie relating to your use of the ZOEVA website (including your IP address), you can download and install the browser plugin available through the following link:

ZOEVA uses Google Analytics with the extension "_anonymizeIp()". IP addresses are thereby shortened for further processing and the ability to relate them to a specific person can thereby be excluded. If you are personally referenced by the collected data, this reference will therefore be immediately excluded and the personal data will thereby be immediately erased.

We use Google Analytics in order to be able to analyze and regularly improve the use of the ZOEVA website. We can use the obtained statistics to improve our offering and structure it in a more interesting way for you the user. For the exceptional cases in which personal data are transferred to the USA, Google has committed itself to the EN-U.S. Privacy Shield: The legal basis for the use of Google Analytics is Article 6(1) Sentence 1(a) of the GDPR.

ZOEVA also uses Google Analytics for a cross-device analysis of traffic that is carried out via a user ID. You can deactivate the cross-device analysis of your use in your user account under "My Data", "Personal Data".


Most web browsers are set to automatically accept cookies. However, you can adjust the settings of your web browser so that you are informed when cookies are being stored so that you can decide whether to accept or reject the storage of cookies in each individual case. It is also possible to delete cookies in the browser settings. The settings are normally found by going to "Options" and then to "Privacy" but the specific details differ depending on the browser. Please note that if you choose to reject some or all of the cookies of our ZOEVA online shop then this may limit the functionality of our ZOEVA online shop.


ZOEVA's Data Protection Officer is Nils Gustke. You can contact the Data Protection Officer with questions about the processing of your personal data at any time.
Contact information:
Name: Mr Nils Gustke
Telephone number:+49 561 78968-93
Email address: