infinite potential mascara

Volume. Length. Definition. A long-lasting and lightweight mascara to celebrate the infinite potential of your eyes. Vegan. Cruelty free.




Volume. Length. Definition

A blend of waxes including rice bran and synthetic beeswax help to easily create dramatic volume.

Long-lasting Hold

With acacia Senegal gum, known to improve the hold of mascara and keep lifted lashes in place.

Smudge-proof Finish

Natural jellying agents support smudge-proof, all-day wear.

Clump-Free Mascara Application

Thanks to its lightweight, creamy formula.

Ultimate Control

From naturally defined to powerfully long and volumized lashes, you have ultimate control.

Curvy Mascara Brush

To separate and coat each lash from root to tip.

What Is It?

Our **ZOEVA Infinite Potential Mascara** delivers long-lasting volume, length and definition with its lightweight, creamy formula in an ultra-black and smudge-proof finish. The curvy brush separates and coats each lash to provide a clump-free mascara application from root to tip. From naturally defined to powerfully long and volumized lashes, you have ultimate control to build your own eye-catching look.


Aqua (Water), Copernicia Cerifera (Carnauba) Wax, Stearic Acid, Hydrogenated Jojoba Oil, Glyceryl Stearate, Acacia Senegal Gum, Glycerin, Oleic/Linoleic/Linoleic Polyglycerides, Oryza Sativa (Rice) Bran Wax, Vp/Eicosene Copolymer, Aminomethyl Propanol, Phenoxyethanol, Hydroxyethylcellulose, Acrylates Copolymer, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ci77499 (Iron Oxides).

Perfect Pairing Save 20%

Enhance your look with our pencil eyeliners that smoothly glide on the skin.

Infinite Potential Mascara (Full Volume) Infinite Potential Mascara Full Volume
Graphic Eyes+ (Black To Earth) Graphic Eyes+ Black To Earth